The Best SEO is UEO - User Experience Optimisation

I have read as many SEO articles as the next guy, but I don't bother with them anymore. In my opinion they are pointless. Apart from the basics, like good Meta descriptions, using H tags wisely and having your keywords in your text content in order of importance, (all of which I will be covering in an SEO basics E-book) it is all pie-in-the sky.

I remember reading one tutorial that explained about keyword skull-duggery, something like using your main keyword(s) in the first sentence of every paragraph except the last paragraph where it went on the last sentence. Your second most important keyword had to go in the second sentence of your every second paragraph, and the instructions continued for the third most important keyword and so on.

I didn't do it, but I know many people who did. I didn't do it, because that webmaster had written the article when the method worked for him, but by the time me or you would have gotten round to implementing it the search engines would have noticed it and/or the algorithms would have changed. And secondly, when you concentrate that much on keyword placement, you have very little concentration or even room to make the content read and flow well for the user.

People either don't realise or constantly forget: the search engines DO NOT want the content with the cleverest use of keyword placement at the top, they want the most relevant and/or informative source on what the user is looking for. So all attempts at gaming yourself into the top-spot will eventually fail in the end.

When I write, I am conscious of what my targeted keywords are at all times, but not where I am going to put them or where I am putting them. So, though I may say UK property, when I have already said UK and simply property would suffice, I do not overdo it by any means. I don't go daft seeking out external back-links either, i.e. I do not distribute my articles.

I simply give the search engines what they want: quality original and informative content. I spend my time building traffic rather than back-links, because in my experience high-traffic volume + quality content = natural back-links.

Sure, I could submit my articles to 20 sites that allow the use of links, which would give my site at least 20 external links. However these links would be immediately recognised as unnatural by the search engines. The alternative: I post links to the article within my social media cliques, keeping the original content benefit for my site. Then if even one webmaster links to the article naturally it will count for as much as the 20 unnatural links put together, and the rest of that time is saved for writing more quality content and continue the cycle.

But it is not all about the links: the fact that my site is producing a lot of quality original content that cannot be read anywhere else, and that it is getting naturally linked to on a regular basis is also of massive benefit to my ranking in the search engines.

Write About Property only went live at the beginning of January, and on the next Google update -- at the end of March -- it received Page Rank (&trade) of 3 on he homepage. This is the quickest I have ever gotten a rank on a website, let alone a rank of 3. This is the proof in the pudding that my double whammy of completely original quality content with keyword anchored internal links, plus natural back-links, is giving the search engines what they want. And that they are giving me what I want in return.

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