The Quandary of Starting an Overseas Property Portal

Well, firstly to get this out of the way; many people would say starting a new overseas property portal now is madness, with such fierce competition in the market and Google looking set to make an eventual appearance in the sector.

However, I am not one of them! If people looking to start a business were scared off because of competition no one would ever start a business, or very rarely, and as long as the Unique Selling Point is strong and the marketing good there is no reason why a portal started now couldn't go on to do well.

That said, the new property portal would very quickly face the same quandary that nearly all those before it have faced from an SEO perspective: agents and sellers are the target market (aka paying customers) whilst, if no buyers visit the site then no one will advertise with you for long, so who do you target with your SEO, agents and sellers or buyers?

The answer is... buyers. It is a fact that by now, with most people are looking online when buying and selling property, most of those people are savvy enough to know that they want their property advertised in the place where the most people looking to buy will see it. Knowing this they will advertise their property -- where possible -- on the websites that have the best positions for the terms that they imagine (or know) buyers will be using. So, by getting good positions for those terms the new portal will be killing both birds with one SEO stone.

Now, just how to get those positions is another article, and to be quite frank foolish for me to say, but none the less, the answer to the quandary presented here is: target the buyers, and the sellers will surely follow.

Like this post? Subscribe to our feed by RSS or Email, join our newsletter(s) or leave a comment using the form below.